Earth, Wine And Fire... and Wine Lists

Shall we explore the world of restaurant wine lists, while interpolating the badassness of Earth Wind & Fire in the process?

What the hell, why not?

First, we can establish the baddassness of EWF right away - that's easy: They funked, singing harmonies in octaves that would require most people to otherwise suck helium to achieve, all the while dancing in reflective costumes with capes. If that's not badass, then I don't kow what badass is.

What brings EWF to mind (in other words, what the f--k does this have to do with wine)?

I recently did a restuarant wine pairing review of a new wine list concept at nearby Teikoku for West Chester PA foodie website WC Dish. According to the Teikoku website (bolded items highlighted by me):

"For millennia, many eastern cultures have embraced the notion that five fundamental elements govern all aspects of life and environment. Though these elements appear in many forms, the most common are Earth, Water, Fire, Wind & Sky. At Teikoku we believe that wine can be represented by these elements as well. Keep in mind that our wines are not arranged according to conventional methods. We have selected a more transcendent form of organization. Perhaps our philosophy will offer you a unique perspective on your dining experience."

I found the wine choices to be quite well done, and in some cases even inspired, with very good by-the-glass selections reflecting quite a bit of the diversity in today's wine market (Spanish Rose, Torrontes, Carmenere, etc.).

But it's the Elemental wine concept that obviously stands out as unique. I've seen many, many styles of restaurant wine lists, from the stuffy and mundane "By Region" to wine flights inspired by a wine's palate weight, proces or even just fun, semi-random themes. But this is a different take entirely.

Teikoku's list certainly brings the Earth Wind & Fire funkiness. The trouble is, I'm not sure it actually helps anyone navigate the wine list any better than a more traditional method.

Some of us might feel a need to be more "grounded" on a particular day and gravitate towards the Earth (get it?) theme wines... but I can imagine many others looking at the Earth heading and wondering if the wine is going to taste like a mouthful of dirt.

But... you've got to give props to Teikoku for what they're trying to do. Unless you think they're trending towards the gimmicky side.
What do you think? Are they bringing the funk with this kind of wine list? Or are they just wearing the silver jumpsuits and capes?

Which got me thinking, Are other restaurants doing this? Will we see a more progressive trend towards different wine list presentations? And if we do, will these help the consumer? Or just confuse them even more?
Let me know YOUR thoughts!
Let's Groove, baby!
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Cheers!
(images: 1WineDude.com, associatedentertainment.com)