A recent article by Catherine Rampell of the New York Times really caught my attention. In it, Catherine explores the recent wine buying trend in "trading down" - buying less expensive wines rather than splurging on the really pricey stuff (read the full article).
One of the interesting things she found is that wine retailers are almost making up for the reduction in premium wine purchases with an increased sales volume for the cheaper stuff.
But that's not what I wanted to discuss here.
What I found most interesting is how some people are drinking the decreased volume of really good stuff that they are buying. From the article:
“The people who have been splurging have been doing it surreptitiously,” said Jesse Salazar, the wine director at Union Square Wines in Manhattan. “There’s the secret pour and the pour for the guests at large,” he said. “I was at a Christmas party recently where there was a substantial amount of wine being purchased. But there was a party case, and then there was the host case back in the kitchen. The host was drinking Bordeaux; the guests were drinking Chianti.”The Surreptitious Pour.
I love it!
What I'm curious about is if YOU would do this - would you hide the really good stuff at a party for you and a select few friends?
Because, I sure know that I'd be tempted to do that...
(images: chowdernation.com - modified)